2009 Best Practices Study
Agencies with Revenues between $2,500,000 and $5,000,000
 
   
 

New Breakdown of Expenses—What This Means to You  |  Compensation Expense  |  Selling Expenses  |  Operating Expense   |  
Adminstrative Expense/Total Expenses
  |  
Expense Growth Over Prior Year

Expenses (as % of NR)
  Average +25% Profit +25% Growth
Growth Over Prior Year
Compensation Expense 3.1% 10.2% 5.2%
Selling Expense 3.8% 12.3% 13.1%
Operating Expense 3.0% 0.5% 5.9%
Administrative Expense -4.9% -25.9% 3.2%

 

 
     
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