2008 Best Practices Study
Agencies with Revenues over $25,000,000
 
   
 

New Breakdown of Expenses—What This Means to You  |  Compensation Expense  |  Selling Expenses  |  Operating Expense   |  
Adminstrative Expense/Total Expenses
  |  
Expense Growth Over Prior Year

Expenses (as % of NR)
  Average +25% Profit +25% Growth
Growth Over Prior Year
Compensation Expense 9.1% 7.1% 16.9%
Selling Expense 14.7% 19.0% 15.6%
Operating Expense 9.0% 6.6% 10.4%
Administrative Expense 7.7% -0.6% 38.6%

 

 
     
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