2008 Best Practices Study
Agencies with Revenues between $5,000,000 and $10,000,000
 
   
 

New Breakdown of Expenses—What This Means to You  |  Compensation Expense  |  Selling Expenses  |  Operating Expense   |  
Adminstrative Expense/Total Expenses
 |  Expense Growth Over Prior Year

Expenses (as % of NR)
  Average +25% Profit +25% Growth
Selling Expenses
T&E/Conventions 0.9% 0.8% 0.7%
Auto Expenditures 0.8% 0.7% 0.5%
Auto Depreciation 0.2% 0.0% 0.0%
Total Auto 1.0% 0.7% 0.6%
Advertising/Promotions 1.3% 0.9% 2.1%
Total Selling 3.2% 2.5% 3.3%

 

 
     
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