2008 Best Practices Study
Agencies with Revenues between $2,500,000 and $5,000,000
 
   
 

New Breakdown of Expenses—What This Means to You  |  Compensation Expense  |  Selling Expenses  |  Operating Expense   |  
Adminstrative Expense/Total Expenses
 |  Expense Growth Over Prior Year

Expenses (as % of NR)
  Average +25% Profit +25% Growth
Selling Expenses
T&E/Conventions 1.5% 1.3% 1.2%
Auto Expenditures 0.9% 0.8% 0.7%
Auto Depreciation 0.1% 0.2% 0.2%
Total Auto 1.1% 1.0% 0.9%
Advertising/Promotions 1.9% 2.6% 2.7%
Total Selling 4.4% 4.9% 4.8%

 

 
     
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