2008 Best Practices Study
Agencies with Revenues between $10,000,000 and $25,000,000
 
   
 

New Breakdown of Expenses—What This Means to You  |  Compensation Expense  |  Selling Expenses  |  Operating Expense   |  
Adminstrative Expense/Total Expenses
  |  
Expense Growth Over Prior Year

Expenses (as % of NR)
  Average +25% Profit +25% Growth
Growth Over Prior Year
Compensation Expense 8.9% 4.3% 17.4%
Selling Expense 7.7% -0.5% 20.0%
Operating Expense 4.8% 2.1% 12.2%
Administrative Expense 9.9% 13.8% 14.7%

 

 
     
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