2007 Best Practices Study
Agencies with Revenues over $25,000,000
 
   
 

New Breakdown of Expenses—What This Means to You  |  Compensation Expense  |  Selling Expenses  |  Operating Expense   |  
Adminstrative Expense
  |  Expense Growth Over Prior Year

Expenses (as % of NR)
  Average +25% Profit +25% Growth
Selling Expenses
T&E/Conventions 2.2% 1.8% 2.7%
Auto Expenditures 0.9% 0.7% 1.3%
Auto Depreciation 0.1% 0.0% 0.1%
Total Auto 1.0% 0.8% 1.4%
Advertising/Promotions 1.0% 1.0% 1.1%
Total Selling 4.3% 3.6% 5.2%

 

 
     
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