2007 Best Practices Study
Agencies with Revenues between $2,500,000 and $5,000,000
 
   
 

New Breakdown of Expenses—What This Means to You  |  Compensation Expense  |  Selling Expenses  |  Operating Expense   |  
Adminstrative Expense
  |  
Expense Growth Over Prior Year

Expenses (as % of NR)
  Average +25% Profit +25% Growth
Growth Over Prior Year
Compensation Expense 11.8% 9.1% 21.9%
Selling Expense 9.2% 8.1% 14.0%
Operating Expense 4.1% 6.0% 7.3%
Administrative Expense -3.7% 3.2% 1.3%

 

 
     
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