2007 Best Practices Study
Agencies with Revenues between $10,000,000 and $25,000,000
 
   
 

New Breakdown of Expenses—What This Means to You  |  Compensation Expense  |  Selling Expenses  |  Operating Expense   |  
Adminstrative Expense
  |  Expense Growth Over Prior Year

Expenses (as % of NR)
  Average +25% Profit +25% Growth
Selling Expenses
T&E/Conventions 1.5% 1.3% 1.8%
Auto Expenditures 0.5% 0.4% 0.3%
Auto Depreciation 0.1% 0.1% 0.0%
Total Auto 0.6% 0.5% 0.4%
Advertising/Promotions 0.7% 0.2% 0.8%
Total Selling 2.8% 2.0% 3.0%

 

 
     
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