2007 Best Practices Study
Agencies with Revenues between $10,000,000 and $25,000,000
 
   
 

New Breakdown of Expenses—What This Means to You  |  Compensation Expense  |  Selling Expenses  |  Operating Expense   |  
Adminstrative Expense
  |  
Expense Growth Over Prior Year

Expenses (as % of NR)
  Average +25% Profit +25% Growth
Growth Over Prior Year
Compensation Expense 12.8% 13.6% 24.2%
Selling Expense 10.9% 5.2% 9.0%
Operating Expense 12.7% 10.6% 18.5%
Administrative Expense 2.1% -3.5% 2.7%

 

 
     
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